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Category: Marketing

  • The rise of conversational advertising

    The latest edition of The Economist asks whether Facebook, MySpace and other social-networking sites can transform advertising. There’s already plenty of activity on social networks such as these by companies large and small, using their brands as personalities in endeavours…

  • EU cracks down on fake blogs

    In 2005, the European Union published a Directive on Unfair Commercial Practices that, among other things, outlines “sharp practices” which will be prohibited throughout the EU, such as pressure selling, misleading marketing and unfair advertising. The Directive is due to…

  • Engaging without measuring makes little sense

    BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe. The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will…

  • Skypephone changes everything

    Skype, the internet phone service, is all about disruption. I remember thinking, when I first started using Skype back in 2004, that here’s a small, nimble company that will drive a massive wedge into traditional telephone service business models. From…

  • Reasons to be unhappy with Virgin Media

    I received a letter the other day from Virgin Media telling me about a few reasons to be cheerful as a Virgin Media customer. In his introduction, Steve Stewart, managing director of customer care, says we could all do with…