Category: Marketing
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For Immediate Release 113: Not a 280-Character Episode
Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics: A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.…
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SDF Podcast 13: 1984 meets Pavlov’s dogs
“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode…
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For Immediate Release 109: CEOs Torturing English
Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst…
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SDF podcast 12: Scope and scale of Fake News and GDPR
September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring. From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there…
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Social media stars breaching rules on promoting brands, watchdog says
The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products.…