Category: Marketing
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Right to the heart of full-content RSS feeds
If you offer an RSS feed from your website or blog that isn’t the full content, here’s something for you to think about. Like many people, I’m an RSS creative-consumer. That means I read almost everything of interest to me…
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Maximizing junk mail from the receiver’s viewpoint
I got sixteen individual items of junk mail through my letterbox this morning. Home furnishings, credit card offers, pizza restaurants, insurance… it goes on and on. Much of it has the pseudo-personal approach of “specially delivered to you by hand,”…
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The Second Life hype cycle
It seems that you can’t pick up a magazine or newspaper these days without seeing lengthy articles that focus on the negative side of Second Life. The latest comes from Time magazine in a feature last week. Reality is catching…
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Welcome AdAge Power150 visitors
Since Todd And‘s list of the Power 150 marketing blogs went up on Advertising Age last week, refocused as the AdAge Power150, I’ve seen a steady stream of visitors from a link to here on that list. I wanted to…
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Power 150 to Advertising Age
Congratulations to marketing and PR blogger Todd Andrlik for the deal he’s concluded with Advertising Age regarding the Power 150 ranking of top marketing blogs. The Power 150 is a global ranking of the top English-language marketing blogs. Originally launched…