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Category: Marketing

  • Real-world opportunities in Second Life

    Lest you think I’m addicted to the latest flavour of Kool-Aid with my recent commentaries about Second Life, this post isn’t to do with the fun times you can spend in world (see, I’m getting to know the lingo). This is…

  • Marketing Sherpa award winners announced

    The results are in for the contest on Marketing Sherpa readers’ favourite marketing-related blogs and podcasts of 2006. A few people I know did well. Joseph Jaffe won ‘Best Podcast on the topic of Marketing’ category for the Across The…

  • How to understand Second Life’s potential

    More on the Second Life conference that took place on Friday: A transcript of the complete discussion has been posted, which includes panelists’ and participants’ commentaries Joseph Jaffe has a PowerPoint deck with some terrific annotated screenshots Mitch Joel’s latest…

  • Cadbury product recall needs two-way dialogue

    As a lifetime lover of Cadbury’s Dairy Milk chocolate, I read with some dismay a BBC News report yesterday that Cadbury has announced a product recall in the UK. The recall actually affects seven of their products, all variants of…

  • Get a Second Life now

    I participated in a very interesting meeting yesterday evening. Shel was due to be there, too, but he couldn’t make it to the venue. I did bump into Joseph Jaffe who was there and met Mitch Joel for the first…