Category: Marketing
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SAP and the science of market disruption
German enterprise software vendor SAP is open to an acquisition by US technology groups, according to a Financial Times report yesterday: […] Hasso Plattner, supervisory board chief at the German group, said in an interview with FT Deutschland, the FT’s…
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Building the business case for podcasting
Eric Schwartzman has posted an excellent commentary of his address at the Syndicate conference in New York on how to build the business case for podcasting. It’s a topic I’m increasingly being asked about, too, in conversations and discussions with organizations in…
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Travelblogging India contest
If you live in India and you’re a blogger, there’s a contest running where you can win an opportunity to travel India and blog your experiences. To enter OK, Tata, Bye Bye, as the contest is called, you register on…
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Are you curious?
Well, it got my attention, whatever it is. Ninety minutes before finding out…
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Expect the unexpected the next time you buy
More evidence of changes in traditional marketing that will change consumer behaviours. If you think that a Coca-Cola vending machine will only dispense Coke, think again: Anyone slotting money into a Coca-Cola vending machine in Dublin may find a lot…