Category: Marketing
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The encouraging face of digital according to the PRCA
The Public Relations Consultants Association (PRCA) published the PRCA Digital PR Report 2015 on September 14. Produced in partnership with The Holmes Report and YouGov, the report’s findings offer a snapshot of how the PR industry in the UK is…
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The word on ad blocking
I run ad blocking software in the browser on my computer that prevents ads appearing on most web sites I visit. Chrome is my default browser; as I sign in to my Google account in Chrome, and have it sync…
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Idle thumbs: Why commuters are the best audience
A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus…
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Shell’s big QR code experiment
When I called in to a Shell station in Reading on Saturday to fill up my car with fuel, I noticed this banner attached to the side of the pump I was using. “Fill up and go here with our…
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Dick Costolo: Twitter unfollows the leader as social milestones are missed
Slowing growth in user numbers and failure to capture a bigger slice of digital advertising revenue drove the departure of the chief executive