Category: Marketing
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The local newspaper is dead, long live the local newspaper
The closure of printed newspapers around the UK counts new casualties in the battle to stem the tide of declining circulations and the ever-diminishing number of titles in print with news this past week that Trinity Mirror is shutting down…
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Friction-free donating with SnapDonate
Sometimes you see an app for mobile devices that’s simply brilliant in the idea and concept of it. Such is the case with SnapDonate, a new app for Android devices that lets you make a snap decision, ‘snap’ the charity,…
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The Apple iOS debacle and PR consequences
Whether you’re an iPhone user or not, you can’t have missed the headlines in recent days reporting on the fiasco resulting from Apple’s botched operating system update 8.0.1 for iPhones and iPads, released on September 24. For the first time…
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The Apple Watch is very much in the fashion game
Until last week, “iWatch” was the name widely and wildly speculated about for months if not years for what Apple’s expected entry product into the wearables market would be called. As Apple’s announcement on September 9 made clear, “iWatch” was…






