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Category: Marketing

  • Defining Twitter by more than the numbers

    Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP…

  • Factory Media talks Programmatic and Native Advertising

    Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts. As consumers increasingly share…

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  • Just a bit less minimalist

    About a month ago, I made a big change to this website when I redesigned it and combined the blog with my business website, with both on the same single domain. At the time, I talked up my strong feeling…

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  • The meaning of 100 million Facebook likes

    Colombian singer Shakira has set a new social media record after becoming the first person ever to reach 100 million likes on Facebook. The milestone has formally been recognized by Guinness World Records. In its report, TheJournal.ie says that the…

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  • The art of the business tweet

    A question I used to hear a lot from people in business is “How do I tweet?” Today, that question has evolved into “How do I tweet effectively for my business?” The response is quite a bit deeper than answering…