Category: Marketing

  • A minimalist approach

    [Updated July 27: Today I reverted to the Genesis Framework and the eleven40 Pro child theme. Concise reasoning in today’s post about the change.] Today I re-booted this website. It has a new look and feel, quite a bit different to…

  • A hangout on the future of communication

    In just three weeks’ time, on June 18, FutureComms14 takes place in London. This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling…

  • How up-to-speed are you about mobile?

    How up-to-speed are you about mobile?

    If you use social web services like Instagram, Vine or Snapchat, you’re probably aware that these particular services are very much designed for use on mobile devices. By 98 percent, 99 percent and 100 percent of users, respectively, to be…

  • If you attend one comms event this summer, make it #FutureComms14

    A really good conference for communicators takes place in London next month, and plans are well advanced for a day of valuable professional development, strongly focused on the question “What’s the future of communications?”and how to address it: The disciplines…

  • Putting wearable tech in the business context

    Putting wearable tech in the business context

    A quick search on Google for the term “wearable technology” will produce some 162,000 results, about what you might expect for two very broad key words on such a topic. The focus of course is very much a consumer one,…