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Category: Marketing

  • Broadcasting the wow factor

    TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience.…

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  • How to meet the challenge of the brand storytelling opportunity

    If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist…

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  • Expanding internet choice with .guru and more

    This week, a raft of new top-level domains for internet addresses became available for early registration. I was reminded of this in an email a few days ago from GoDaddy, the domain name registrar, suggesting that I might like to…

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  • Making the #CIPRSM redundant

    One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and…

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  • How to be smart about guest bloggers

    How to be smart about guest bloggers

    Every week, I receive two or three requests to publish guest posts on my blog. The requests come by email from people I don’t know who almost always have a Gmail address, not a recognisable company domain. And there is…