Category: Marketing
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The sorry state of trust according to Edelman’s 2014 Trust Barometer
A key finding in the 2014 Trust Barometer published today by Edelman PR shows that, once again, public trust in governments around the world trails far behind trust in business. Moreover, the ‘trust gap’ has increased markedly in the 2014…
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More possibilities with extended-time live video from Google+
Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours! That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means…
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Is a (search) picture worth a thousand words?
I’ve been having some fun this morning with Jelly. Jelly is a new mobile search service announced yesterday that works via apps for Android and iOS. The company was co-founded by Biz Stone, one of the original founders of Twitter.…
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The role of the C-suite in social media marketing
Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn…
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Can marketing become an enabler for genuine engagement?
A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media…