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Category: Marketing

  • Images in email: Are you now safe from the hidden tracking pixel?

    How do you deal with images in the email that you receive? If you’re like me and most people I know, the default setting in your email software is not to show images from all and sundry, only from those…

  • FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO

    “Our position is that a perfect storm is coming,” say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors…

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  • Amazon’s drone delivery service: not science fiction

    A story that’s all over the news web today is about Amazon’s plans to start a delivery service that will get your package directly to your door straight from an Amazon fulfilment centre via a drone pilotless aircraft. No middlemen…

  • Re-imagining the retail banking experience

    Retail banking in the UK is set for a radical change in how customers use branches, and what their experiences are like, over the next five years. The Telegraph reports that some major banks are thinking about introducing “express” branches,…

  • On a digital roll at the FT

    If you want evidence that digital and print publications can live together very nicely in the midst of continuing change and declines in circulations and advertising revenues for printed newspapers, look no further than the Financial Times. In July 2012,…