Category: Marketing
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Content marketing requires a sound foundation
Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case…
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How ‘social TV’ enables immersive involvement in live events
Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their…
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Disney brings the second-screen experience to the movies
The advent of mobile devices – especially tablets – has changed people’s behaviours in how we access, consume and share information across multiple devices, and where we do it, as surveys constantly show us. One place you don’t see that…
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Google makes it easier for people to find and amplify trusted content
Of two new Google+ features announced yesterday by Google – authorship attribution and embedding posts – the latter caught my imagination straightaway. If you want to embed a post published publicly on Google+, you can now embed that content in…
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The state of the social web according to GlobalWebIndex
Some interesting metrics form part of a global study into social media usage and trends published last week by GlobalWebIndex, the London-based market research firm. Stream Social: Q2 2013 examines usage worldwide of the top five social platforms – Facebook,…