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Category: Marketing

  • A reminder: SEO isn’t PR

    Heather Yaxley has a great post that ought to be widely shared and bookmarked way beyond the public relations community – although PRs would benefit from reading it, too. It’s about search engine optimization – SEO – that often seems…

  • Bloggade 2013: the nuts and bolts of blogging and WordPress

    Have you ever wondered what goes on at a data centre, perhaps one that hosts your website or blog? If that’s a question you’ve asked before, then here’s your chance to get the answer. A tour of a state-of-the-art UK…

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  • The magic of Google

    I bought a belt yesterday from Marks and Spencer‘s online store. A pretty routine activity – online shopping is indeed pretty routine these days – where I chose the item, authorized the payment and will see my purchase sometime today.…

  • The Sun’s ‘walled content garden’ brings together print and digital

    Today, The Sun newspaper becomes the latest national mainstream medium in the UK to erect a barrier to its content on the web where access to that content is only available now if you pay £2 per week. Switchover to…

  • PR blog lists: not so much who, more how

    What’s the first thing you do when you come across a list of blogs, ranked in an order of some kind with ‘1’ being the best ranked? a). Post comments about the list to highlight the blogs that aren’t in…