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Category: Marketing

  • The future can be rosy for advertising and mobile

    I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place…

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  • Volvo Trucks creates a broad footprint across the social web for new truck launch

    Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like…

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  • Real beauty isn’t retouched says Dove

    One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image…

  • Make your website actually work

    When was the last time you checked your website to ensure that it’s effectively supporting your business goals? In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine become part of…

  • Humour in Adobe’s Cloud

    Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its…

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