Category: Marketing
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Sentiment analysis and the challenges of content overload
Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including…
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The key to podcasting is community
Podcasting should be the PR consultant’s best friend, says Phil Szomszor in a good assessment of podcasts and their role in public relations. Or, rather, the role podcasts ought to have in PR. In his optimistic assessment, Szomszor cites the…
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The habits of UK mobile Twitter users
I use Twitter a great deal on a mobile device, not only when out and about but also in pastime situations such as tweeting comments about a movie or TV show I’m watching, or commenting about a brand in a…
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FIR Interview: Allan Schoenberg, CME Group, on social media and the futures industry
A strategic approach to planning and implementing social media initiatives has played a significant and measurable role in enabling the CME Group to claim a position that is ahead of the curve when it comes to using social media among…
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A trustworthy method for the new thought leadership model
The humour in this Dilbert cartoon – the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing – is a simple but good reminder that expressing…