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Category: Marketing

  • A compelling future for digital business media

    In May, the Financial Times went on record to say with some confidence that they expect to see more paying subscribers to the paper’s digital edition by the end of 2012 than to its traditional printed newspaper. In a post…

  • Humour’s a funny thing

    What’s funny to you or I may not be to anyone else. Case in point – SpecSavers‘ press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how…

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  • Paying with your smartphone at Starbucks UK

    When Starbucks announced recently that an Android app is now available in the UK to let you pay for your coffee and other products in store with that app, I was looking forward to trying it out. And I finally…

  • Democratizing visual expression

    As someone who only recently discovered Instagram when the Android version of the popular iPhone app was released a few months ago, I’m a compulsive snapper at any moment that I can whip out my smartphone. The beauty of Instagram…

  • The people and social media challenges at the 2012 Olympic Games

    Reuters reports that Anthony Edgar, head of media operations for the International Olympic Committee (IOC), freely admits that he does not know what to expect at the London Olympic Games following the explosion of social media, with some 900 million…