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Category: Marketing

  • Like a Tesco product on Facebook, get loyalty points

    BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’s online supermarket, Tesco Direct. […] Tesco currently has 839,703…

  • What do you know about BPA and food packaging?

    If you’re a listener to the FIR: The Hobson & Holtz Report podcast that I present with my colleague Shel Holtz every Monday, you will have heard our report in this week’s episode on US food company Progresso, a subsidiary…

  • Presenting a video and slideshow mashup

    In  May, I wrote about Present.me, a cloud-based tool that lets you create audio-visual presentations combining a slide deck with a video you record to make an online presentation that your community can watch on demand, any time. As the…

  • FIR Live #24: Hangout-On-Air panel discussion on influencer marketing

    Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing. FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel…

  • The FT’s 1 million milestone on Google+

    The Financial Times’ post on Google+ yesterday was understated yet powerful: Today the Financial Times has reached 1m Google+ followers… Just three months ago, a survey reported that of all British national newspapers with a presence on Google’s social network,…