Category: Marketing
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Memories on floppy disks
Sorting through some boxes and things in storage as part of the type of chore you often do on a Bank Holiday Monday, I came across some items that took me on a little journey. Floppy disks. The 3-1/2 inch,…
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FIR 185: Hey Google, play me some content marketing
The July 2019 edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz discussing these stories: Have we hit “peak podcast”? Google’s trying social media again These are the top 10 emerging technologies of 2019 Communicators need…
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FIR 184: An Incomprehensible Disaster
The June 2019 edition of “The Hobson and Holtz Report,” aka FIR 184, features Neville Hobson and Shel Holtz talking about these stories: Boeing’s Max 737 crisis is a textbook case of ignoring standards of crisis communication Mary Meeker’s annual…
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SDF Podcast 28: Summertime Special
Show notes by Sam Knowles. In England’s distant past, long before the spread of wealth and the explosive growth of the middle classes, holidays were a rarity. Overseas holidays were unheard of, except for those gilded few who’d grown fat…
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FIR 183: Let’s get personal
The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times —…