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Category: Marketing

  • Social Business – a history defined

    It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does…

  • Virgin Atlantic’s got it

    I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. :) It captured my imagination. Beautifully made.…

  • Ebooks: the next online battleground

    Isn’t this just like the music industry was a decade ago?: New medium captures imaginations of content creators and consumers. For publishers, literally zero distribution costs. Publishers succumb to temptation to charge an arm and a leg for the product,…

  • Three things to make QR codes worthwhile

    No surprises in this AdAge story about widespread use of QR codes that haven’t captured consumer imagination when it includes this statement: “Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan…

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  • Make of Twitter what you will

    A few days ago, on December 7, I began my sixth year on Twitter. As with many things on the social web, there’s a free service that told me of the anniversary, and another one that sent me a ‘birthday…