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Category: Marketing

  • 100 brands ranked by (social) ability to engage

    The first ranking of brands in the UK by their "social quotient" was published a few days ago, and the report makes for interesting reading. Published by Headstream consultants, Social Brands 100 ranks some well-known (and not so well-known) brands…

  • More experiments with QR codes

    There’s a lot of experimenting going on these days with QR codes, those square images we see with increasing frequency on everyday items like utility bills, business cards, even building permits, and which you scan with your mobile device’s camera…

  • Top 20 UK tech blogs for March 2011

    This weekend, European search engine and news portal Wikio will be publishing the latest monthly ranking of technology blogs in the UK. As usual, they’ve given me a sneak peek ahead of publication at the latest top 20 from the…

  • Behaviorgraphics: better understanding of levels of engagement

    One of the best visual aids to understanding influence, influencers and people’s behaviours online is the technograhics ladder created by Charlene Li and Josh Bernoff for their book, Groundswell, in 2007 and updated in early 2010. (Click the thumbnail to…

  • Brian Solis keynotes at next Dell B2B Social Media Huddle in London

    If social media can transform business-to-business marketing, as Paul Gillin and Eric Schwarzman argue in their new book, Social Marketing to the Business Customer, then the Dell B2B Social Media Huddle taking place in London on March 17 couldn’t be…