Category: Marketing
-
The acceptance hurdles for QR codes
QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking…
-
A day made of glass
A corporate video with over 9.6 million views on YouTube and more than 23,000 likes? That’s what the stats show today for A Day Made of Glass, a near-6-minute video from Corning, the American manufacturer of glass, ceramics and related…
-
Are the Olympics a waste of money, asks Economist ad campaign
Negative posters to appear in underground stations across London, with others arguing in favour of the Games