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Category: Marketing

  • Avatar: telling an old story in a new way

    We went and saw Avatar yesterday, the film that’s getting a lot of attention for a variety of reasons since its release on December 17: the amazing digital effects, the dramatic and epic scale of the story, the $400 million…

  • Making The Economist social

    The Economist newspaper plans to acquire 500,000 fans on Facebook and 750,000 followers on Twitter within six months, says the FT, calling it another sign that traditional publishers are looking to social media as a substantial source of web traffic…

  • The $220m effect of Tiger Woods’ fall

    Tiger Woods’ personal life may be out of the prime time news headlines at the moment but the financial consequences of what he allegedly did are now becoming clear. I’m talking about the effect on business, not only the value…

  • B2B social media: a long road but worth the trip

    How time flies – a week’s gone by since the Dell B2B Social Media Huddle that took place at Dell UK’s headquarters in Bracknell on December 7. Well over 80 people had registered for the free event which Kerry Bridge…

  • Twitter drives $6.5m global revenue for Dell, company plans to embrace the social web

    News from computer maker Dell that attracted a lot of attention in the summer was their announcement that one Twitter account in the USA, the @DellOutlet handle, was responsible for driving over $3 million in sales. Today comes more such…