Category: Mobile

  • Scaling visual messaging and the attraction for marketers

    The rise of mobile messaging apps like WhatsApp – used by at least 500,000,000 people a month around the world who share 700 million photos and 100 million videos every single day – is one growing facet of a multi-dimensioned…

  • Factory Media talks Programmatic and Native Advertising

    Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts. As consumers increasingly share…

  • The future looks mobile for Facebook

    Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year. The report shows financial pluses across the board for the mega social network in significant areas: Overall revenue for the second quarter of…

  • FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

    The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices.…

  • Yo: Possibilities

    Have you tried Yo yet? The new social messaging app for iOS and Android devices has certainly attracted a great deal of buzz this past week. I first heard about Yo in an FT post on June 18 that described…