Category: Mobile
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Inside the connected car
Very interesting assessment of in-car technology with some quotable predictions from Intel, eg: By next year the car will be the third most-connected place in which people spend time. By 2016, how connected a car is will be a critical…
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A little imagination is key to success with QR codes
“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a…
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Re-imagining the mobile value proposition
GigaOm reports on trends in data use on mobile devices, citing research from Akamai and from Chetan Sharma that shows that demand for mobile broadband is continuing to grow unabated. We are using more mobile data in more places, says…
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Free hotel wifi: Light at the end of the tunnel?
The subject of internet connectivity in hotels has received quite a bit of attention during the past few weeks. I posted about my experiences with hotel internet connectivity while in Las Vegas and in Amsterdam recently, highlighting a nice way…
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Engagement methodology evolved
You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with…