Category: Podcasting
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FIR Interview – Deepak Advani, CMO Lenovo International: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International,…
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FIR Interview – Johnnie Moore & John Winsor: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of Radar Communications, talk about…
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FIR Interview – David Sutherland, Launch Institute: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. David Sutherland, PhD, Founder and Managing Director USA of Launch Institute, talks about models for…
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FIR Interview – Eric Mankin, Babson Executive Education: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Eric Mankin, PhD, Executive Director of Babson Executive Education, defines the concept of co-creation, a…
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FIR Interview – Bernd Schmitt, Center on Global Brand Leadership: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global Brand Leadership, talks about…