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Category: Professional Development

  • The challenges and opportunities for teams working on social media

    Last week, I took part in a great discussion about managing social media for teams. The event was a webinar organized by Our Social Times, the social media agency and event organizer run by Luke Brynley-Jones. Participants in the panel-type…

  • Sentiment analysis and the challenges of content overload

    Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including…

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  • It’s a matter of respect, IABC

    For the past few months, a growing discussion has been going on in the LinkedIn group of IABC, the International Association of Business Communicators. It’s a conversation that has brought to the surface a wide range of passionate commentary and…

  • Closing the gap between social media use and usefulness

    A survey published this week by The Wall Street Journal shows some interesting findings about social networking tools, small businesses and how the owners of those businesses perceive the value of social media. While the survey was carried out among…

  • Underpinning how social you want your PR

    It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title…