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Category: Public Relations

  • It it weren’t a serious matter, it would be a farce

    Winter certainly did arrive in many parts of the UK overnight on Thursday with thick snow blanketing much of the eastern and southern parts of England. Friday December the 18th was a day of complete chaos on the roads, on…

  • The $220m effect of Tiger Woods’ fall

    Tiger Woods’ personal life may be out of the prime time news headlines at the moment but the financial consequences of what he allegedly did are now becoming clear. I’m talking about the effect on business, not only the value…

  • B2B social media: a long road but worth the trip

    How time flies – a week’s gone by since the Dell B2B Social Media Huddle that took place at Dell UK’s headquarters in Bracknell on December 7. Well over 80 people had registered for the free event which Kerry Bridge…

  • Twitter drives $6.5m global revenue for Dell, company plans to embrace the social web

    News from computer maker Dell that attracted a lot of attention in the summer was their announcement that one Twitter account in the USA, the @DellOutlet handle, was responsible for driving over $3 million in sales. Today comes more such…

  • At the extremes with social media in the UK

    I agree with Stephen Waddington: if you’re in PR in the UK, Econsultancy’s Social Media and Online PR Report is essential reading. I’ve not yet read the detailed report, published earlier this week, just scanned through the extract freely available…