Category: Public Relations
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Sign up to stop the NLA charging PR for links
Last month, I wrote about plans by the Newspaper Licensing Agency (NLA) here in the UK to introduce a scale of charges for anyone in the PR business who uses a link on their own website to any mainstream media…
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How bad can it get for SpinVox?
When I think about SpinVox and the huge public kerfuffle that broke out last month stemming from allegations made in a BBC investigation over SpinVox’s audio-to-text transcription service, Billy Flynn and razzle-dazzle from the musical Chicago is mostly what springs…
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The bikini barista comes to town
Is Bikini Espresso Cafe a clever niche-marketing idea, or just stereotypical exploitation of women, masquerading as a smart business move? Brand Republic reports: A US firm is planning to launch a chain of coffee shops staffed entirely by bikini-clad women…
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Gartner restricts usage of hype cycle graphics
It’s that time of year when industry analysts Gartner publish their annual hype cycle report for emerging technologies. Last week, Gartner did indeed publish this year’s report, the Hype Cycle For Emerging Technologies 2009 report, available for clients to purchase…