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Category: Public Relations

  • Pushing the buzzword comfort zone

    TechCrunch writer Robin Wauters wrote a terrific post yesterday on the ten words he would love to see banned from press releases. Big topic, Robin! You’re talking about changing a total mindset, a way of thinking, that’s prevalent in many…

  • ID cards: It’s all in the positioning

    Has the government finally got it right re the controversial identity card scheme for the UK? The Home Office is now talking less about counter-terrorism and more about easing travel in Europe, says eWeek Europe. […] in a rather downplayed…

  • Trust is coming back, says Edelman

    In January, PR firm Edelman published their 2009 Trust Barometer survey of trust and credibility in business and government (PDF download), an annual survey conducted in 20 countries. The global picture six months ago was, broadly speaking, one of pessimism…

  • Communication: Essential for CEOs

    How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially…

  • A Twitter guide that’s worth a look

    With headlines ranging from the sublime (ministers and dummies in the Daily Mail) to the ridiculous (‘Big Brother’ in The Guardian), headline-writers in the UK mainstream media have had a field day over the past 24 hours in how they’ve…