Category: Public Relations
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Twitter marketing: genuine works
It’s advertising du jour in the movie and television business to use banner ads and other eyeball-catching imagery on the web to promote your new movie or TV series. Websites, too, employing all the latest audio-visual and social media magic…
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Twitter 101 for business: just what you need
Even on just a first glance, Twitter 101 A Special Guide is an online resource I’d recommend to anyone thinking of using Twitter to support their business goals. In fact, for anyone already using Twitter in business, it’s worth reading.…
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Would Muck Rack meet your PR need?
I’d not heard of Muck Rack before reading Mashable’s report on a new service the company has just launched – the one-line news release distribution via Twitter. Muck Rack’s prime claim to fame to date is as a place on…
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Teen views on what’s hot and what’s not
The story of the teenager on work experience at financial services firm Morgan Stanley in London – what my American friends call an ‘intern’ – who wrote a research paper on teenagers’ online media habits has grabbed attention everywhere as…
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Easy FT on the iPhone
The Financial Times has joined the growing group of media companies offering an easy means for readers and subscribers to access the newspaper’s online content from wherever they happen to be via a bespoke app for the iPhone. Today the…