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Category: Public Relations

  • Broadening the measures of online influence

    Some people think measuring someone’s online influence is simply a matter of Googling a name, seeing what Technorati says about them, what Alexa might show and perhaps a look at how many subscribers there are to their FeedBurner RSS feed.…

  • Dell to offer customer support in Second Life

    Logging in to Second Life this morning, I received an interesting note from Dell: We plan to offer customer service and tech support assistance in-world soon – initially for 10 hrs/week while we gauge demand. This proposal is to set…

  • Nails in the coffin for TV on trust

    Trusting the creator or communicator of information you receive is paramount to belief in a) the source and b) the information itself. You’re more likely to accept what you see or hear when you trust the source. So when you…

  • David Miliband’s potential interactive platform

    So, will new Foreign Secretary David Miliband continue the blog he started early last year while at DEFRA? According to political blogger Ellee Seymour: There is a chance that David Miliband might write a Foreign Office blog once he has…

  • The social media press release is complementary communication

    AdWeek has a pretty good feature article today about the social media press release. Key points: […] Journalists are no longer considered the only audience for a company’s news because in the blogsophere “everyone can be their own journalist,” says…