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Category: Public Relations

  • Speedo shows what podcasting can do for marketing

    For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing. Six weeks ago,…

  • Tom Murphy’s shiny new blog

    Veteran Irish PR blogger Tom Murphy has opened a new shop with a brand new blog – Murphy’s Law: […] I’m putting PR Opinions in mothballs and moving to a shiny new blog which will continue to discuss the finer…

  • Dell’s reputation tipping point

    All sorts of opinions are flying around about Dell’s recall of over four million laptop computer batteries announced yesterday. A quick scan of blog posts in Technorati show some people saying it’s the largest product recall in consumer electronics history.…

  • Astroturfing: Time to walk the talk

    Last month’s anti-astroturfing initiative by Australian PR bloggers Trevor Cook and Paull Young got off to a good start with plenty of commentary in support of the idea. The supporters list now shows the names of 32 people who have…

  • Second Life: Reality not escapism

    Some interesting commentary about PR and Second Life from Steve Rubel in a brief Beet.tv interview I’ve just watched. On one point he makes, though, I just don’t agree. Steve says Second Life is all about escapism: […] any metaverse…