Category: Public Relations
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Enhance your skills with cognitive PR
Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to…
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The myriad sensors which offer so many opportunities for information collection also gather private data. Can a balance be struck between the two?
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Small matters most in influencer marketing
This cartoon by Tom Fishburne, published a few days ago, is a pretty good reminder of what differentiates influencer marketing from many other kinds of marketing where, in the latter case, ‘big’ tends to be what matters. It seems to…
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A checkpoint conversation on AI and machine learning in PR
Artificial intelligence and machine learning are two subjects in which I’ve long had interest, especially as they relate to organizational change, people’s behaviours and communication, and the future of work. This keen interest is a prime reason why I joined…
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Give your chatbot some real personality
Chatbots are all the rage at the moment. These clever computer programs (algorithms, to be more precise) are popping up everywhere online to help you with mundane tasks from getting a weather forecast or currency exchange rate to travel planning…