Category: Public Relations
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Consider the human side of robots
With all the talk about how robots will take everyone’s jobs and basically bring on the Apocalypse, it’s not hard to get worried. The robots haven’t just landed in the workplace – they’re expanding skills, moving up the corporate ladder,…
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The rise of the cognitive PR machines
Within two years, 20 percent of business content will be authored by machines or “robo writers,” as Gartner puts it in its list of ten predictions of an algorithmic and smart machine-driven world that the analyst firm published last October.…
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Ad-blockers: naughty or nice?
The issue of ad-blocking, and its impact on sustainable revenue, has been simmering for quite a while says guest author Justin Maxwell, founder and CEO of microdonations and micropayments platform tibit, who suggests one way of addressing the problem head…
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HSBC: Crisis management is broken and there are no quick fixes
Credible and candid comments on the state of crisis management today by a man whose company went through its own crisis hell earlier this year. Reporting on a panel discussion in a summary of last month’s PR Summit 2015 in…