Category: Public Relations
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Apple Watch: How desirable and disruptive will it be?
For the past six months, I’ve been wearing a smartwatch, the Samsung Gear 2 Neo you see pictured here. As I have a number of Samsung mobile devices, this smartwatch is ideal for me as it’s geared, so to speak, to work…
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Adding a face to the HSBC name could go a long way
Reputation is built on trust and, for HSBC Bank, that chain has been well and truly disconnected through the revelations of alleged dirty deeds in its private banking operation in Switzerland that say the bank helped a large number of…
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Rays of light amongst the gloom in the 2015 Trust Barometer
If you glance through the 2015 Trust Barometer published by the Edelman PR firm on January 20, you’d be forgiven for thinking that things are bad if not dire everywhere. The report – marking the 15th consecutive year Edelman has…
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Cluetrain evolved
Nearly sixteen years ago, a manifesto was published that has had a profound influence on many people’s thinking and, indeed, behaviours when it comes to business communication and marketing. That publication was The Cluetrain Manifesto, a collection of 95 separate theses written by Christopher…
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Here’s the proof, @EE
I bought a new data SIM card from mobile operator EE a few days ago, to use in my Fujitsu Stylistic Q704 Windows Ultrabook. With the deal came an Alcatel One Touch Pop 7S Android tablet. Nice! It’s a good…