Category: Public Relations
-
Can we finally ditch AVE in PR please?
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating…
-
It looks like PR has its head in the sand about AI
[This topic is proving to be one attracting great interest with other people publishing opinion and insight on AI and PR. I’ll update this content periodically: see ‘Updated’ links at the end of this article.] While attention on and interest…
-
Turmoil engulfs a Twitter in transition
Even if you’re not a fan of Twitter and/or Elon Musk, you’d have been hard pressed to avoid news about both over the past week. Since closing the deal to buy Twitter for $44 billion (£39 billion) on October 27,…
-
The Uber Files data leak and the chasm between ethics and lobbying
On July 11, the Guardian newspaper dropped a bombshell across the media and political landscapes with the first revelations about Uber and its law-breaking activities around the world, on an industrial scale, in the pursuit of profits. News about the…
-
Why your communication goal must be smart and measurable
As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal…