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Category: Public Relations

  • Kred wants to take influence measurement to a new level

    “We all have influence somewhere” is the tag line of Kred, a social influence measurement service created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify influential people in interest-based communities. It’s a credible descriptor to apply to…

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  • The dawn of the valuable-ad era

    Here are two ideas about advertising – online and offline – that could catch on in a big way and ‘evolutionize’ entire industries. Social news and entertainment site Reddit plans to let users vote on the ads they see when…

  • The future can be rosy for advertising and mobile

    I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place…

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  • Volvo Trucks creates a broad footprint across the social web for new truck launch

    Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like…

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  • Real beauty isn’t retouched says Dove

    One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image…