Category: Public Relations
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Papal perspectives from a citizen-reporter priest
The eyes of many throughout the world are focused on the Vatican in Rome at the moment, as one hundred and fifteen members of the College of Cardinals deliberate in a papal conclave behind closed and locked doors to choose…
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Make your website actually work
When was the last time you checked your website to ensure that it’s effectively supporting your business goals? In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine become part of…
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Fast talking can get you hired by Pizza Hut
Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will…
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An experiment in brand story-telling
Since starting this blog in 2006, I’ve been the sole writer and publisher of content, making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure…
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In a crisis of reputation and trust, the personal touch is everything
The horsemeat scandal in Europe continues at the centre stage of attention with more bad news appearing almost daily in lurid newspaper headlines like those above in some UK tabloids as more beef products contaminated with horsemeat are discovered in…