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Category: Public Relations

  • Enter the pop-up agency concept

    You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea…

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  • The key to podcasting is community

    Podcasting should be the PR consultant’s best friend, says Phil Szomszor in a good assessment of podcasts and their role in public relations. Or, rather, the role podcasts ought to have in PR. In his optimistic assessment, Szomszor cites the…

  • The habits of UK mobile Twitter users

    I use Twitter a great deal on a mobile device, not only when out and about but also in pastime situations such as tweeting comments about a movie or TV show I’m watching, or commenting about a brand in a…

  • GE’s six dimensions of leadership

    A drum that many communicators bang a lot – I do it, too – is the one that tries to get your attention on the view that an essential role of leadership in organizations is that of communication. I’m not…

  • 4G LTE experiences and faster everything

    4G – the marketing term that covers the next-generation cellular standards LTE, HSPA+ and WiMAX – is rolling out worldwide and LTE is currently available in more than 60 countries. It’s generally seen that LTE is the fastest 4G service…

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