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Category: Public Relations

  • Taking the competitive PR pitch to Twitter

    If you’re in the PR agency business, undoubtedly you’ve participated in a good share of pitches for new business or even to retain existing business. Many people see it as an imperfect process, often marred by the high cost of…

  • UK crisis of trust: BBC is just the tip of the iceberg

    A news item in today’s Telegraph says that a survey by Kantar shows that 79 percent of the British public don’t trust senior BBC managers to tell the truth. This, of course, relates to the serious and still-unfolding crises confronting…

  • Coca-Cola re-imagines the corporate website

    Earlier this week, The Coca-Cola Company unveiled its new corporate website, an online presence that is quite a radical shift from the typical corporate website you’re used to seeing from global businesses. According to a feature about the new website…

  • Getting a grip on the lurching crisis at the BBC

    Watching events this weekend that make up the still-unfolding crisis at the BBC has been an experience of mixed emotions, ranging from bewilderment to despair to resignation (in two senses of that word). Much of that surrounds the (now ex)…

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  • The Twitter channel for government announcements

    This morning, the British government announced the appointment of the next Archbishop of Canterbury. I’ve linked to the announcement, above. It will bring you the tweet you see in the screenshot. Yes, a tweet is the government announcement. According to…