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Category: Public Relations

  • What is Klout worth to you?

    What a kerfuffle Klout has stirred up! The US company that offers a service to “measure influence online” made changes last week in the technology it uses to calculate an individual’s influence rank known as a Klout Score. One of…

  • Evolving the shopping experience

    I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar.…

  • When Russian diplomacy and social media meet

    When I arrived at the Russian ambassador’s residence in London on October 13, I was expecting a pat-down from tough-looking security guards. Or, at the very least, requests for picture ID. Clearly my stereotypical perceptions are a bit out of…

  • My Blackberry is (still) not working

    I first posted this video satire about the Blackberry (and Apple) smartphone by comedians Harry Enfield and Ronnie Corbett last December. In light of the continuing serious downtime issues with RIM’s Blackberry network, affecting users worldwide, it seems exceptionally apt…

  • Don’t ignore your customers who tweet

    If you’ve ever vented some feelings on Twitter about your negative experience with a company, and felt you were ignored, a survey from the US will probably resonate with you. It suggests that over 70 percent of consumer complaints made…