Category: Public Relations

  • Best-practice examples of Twitter and investor relations

    The number of publicly-listed companies using microblogging tool Twitter as a communication channel to investors and the financial community is on the rise, with more than 150 such companies announcing their financial results and tweeting highlights from their earnings calls…

  • Vodafone pays the price for lack of communication

    If you want to know how to seriously upset your customers and get lots of bad press in one easy move, look no further than Vodafone in the UK and what happened when the mobile operator rolled out a bespoke…

  • CIPR seeks your input on updating social media guidelines

    The Chartered Institute of Public Relations (CIPR) wants your help to develop a best-practice set of guidelines on using social media in PR practice. According to the CIPR’s Social Media Panel, the open consultation is designed to help ensure that…

  • Valuable insights for marketers if they listen

    The results of a survey on how people use Twitter published yesterday adds confirmation in my mind that those who think Twitter is just another marketing channel don’t really understand people’s behaviours. The survey Twitter and the Consumer-Marketer Dynamic, conducted…

  • Opportunity knocks for a good UK business podcast

    One of the things that continues to surprise me is the lack of niche business podcasts in the UK. I don’t mean the slickly-produced offerings from mainstream media organizations, of which there are many. By ‘niche,’ I mean podcasts like…