Category: Reputation
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Customer disservice from Virgin Media
I thought I was over writing posts about ineffective customer service, the kind of thing that was pretty common four or five years ago. The type of customer service that revolves around call centres and staff that, while friendly and…
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Redefining today’s communicator in Norway
When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being…
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How serious are PRs about being genuinely professional?
A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR…
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How to be smart about guest bloggers
Every week, I receive two or three requests to publish guest posts on my blog. The requests come by email from people I don’t know who almost always have a Gmail address, not a recognisable company domain. And there is…