Category: Reputation
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A scientific sleuth leads the fight against fake data and images in science research
Believing that what you see, read and hear is real and truthful has never been under such a challenge as it is today. While technology plays a big role in creating this state of affairs, most egregious is the human…
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The Twitter end game
The phrase “end of days” came to my mind as I reviewed a number of critical news reports during this past week about the current state of Twitter. The forthcoming demise of Twitter, sooner or later, is the strong thread…
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Twitter verification means little now
For many people, the blue checkmark on Twitter has been synonymous with credibility, influence, and social status. For others, it’s a vanity project with no real value to anyone, a broad sentiment that might grow in the face of changes…
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Can we finally ditch AVE in PR please?
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating…
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The Uber Files data leak and the chasm between ethics and lobbying
On July 11, the Guardian newspaper dropped a bombshell across the media and political landscapes with the first revelations about Uber and its law-breaking activities around the world, on an industrial scale, in the pursuit of profits. News about the…