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Category: Reputation

  • Don’t ignore social voices, Knight Frank #LostMyGiggle

    It’s always very interesting seeing how the mixture of empowered social communication, Twitter and a hashtag can totally disrupt traditional communication and command and control behaviours. We’ve seen this during the past week in two specific examples – the negative…

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  • Filters and trust

    As we get exposed to more and more information online, two elements assume great importance – filtering in the things we want to see; and verifying those things so we trust our filtered-in information along with the purveyors of it.…

  • The changes that did for BlackBerry

    Summarizing the tale of the rise and fall of mobile device and services maker BlackBerry as “changing too little and changing far too late” is probably as good as any way of succinctly capturing the sense of the huge fall…

  • A simple solution for EDF Energy’s marketing problem

    So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they “opt in” to receive advertising material. Reading the report in today’s Telegraph, I was pretty sure that EDF…

  • Twitter takes control of its story as it prepares for an IPO

    The days when you heard about a company’s plans for a stock market flotation via a newspaper report or a TV or radio news item are now so much part of our nostalgic reflecting on simpler, slower times with the…