Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Reputation

  • Google makes it easier for people to find and amplify trusted content

    Of two new Google+ features announced yesterday by Google – authorship attribution and embedding posts – the latter caught my imagination straightaway. If you want to embed a post published publicly on Google+, you can now embed that content in…

  • Innovative co-branding (and risk-taking) with Android KitKat

    There’s a lot going on in the mobile devices market these days. News about new iPhones from Apple. Much talk about Microsoft buying Nokia’s phone business and speculation about the impact on the smartphone market. The forthcoming release of a…

    , , ,

  • Goodbye IABC and good luck

    Last week, the International Association of Business Communicators (IABC) held its international conference in New York. By all accounts I’ve read, some 1,400 members went and took part. I’ve heard, too, that the professional development, networking and social events over…

  • Broken trust and unfulfilled brand promises in Meaningful Brands study

    The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what consumers think about brands. This worldwide study into the…

  • Crest Memorial Day cartoon way off the mark

    [Update May 28:] A commenter to this post says the uproar I’ve described here isn’t about the cartoon you see above. Rather, “the offensive picture was part of Crest’s current marketing campaign stating something along the lines of ‘vowing not…