Category: Reputation
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A leadership call to action to build trust
The broad decline in trust in business and political leadership we’ve seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government…
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The numbers game of cloud storage
Digital storage in the cloud for your documents, music, photos, videos and more is becoming a commodity with more choice for more space at less cost. Especially for individuals and small- to medium-size businesses, arguably the pioneer in this area…
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Trust in a name makes the difference
What’s the deciding factor in choosing which branded product to buy (or whether to buy one at all) at the point of sale? It’s a question I pondered in relation to an experience I had this weekend, and whether it’s…
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The toxic mix of legality, morality and reputation
I first heard the phrase “It may be legal but is it moral?”in relation to the kerfuffle that blew up in the summer regarding the tax minimization activities of celebrities. What was happening – complex financial schemes to shelter income…