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Category: Reputation

  • Vodafone #FAIL

    I wrote the other day about delighting your customers not just pleasing them. The focus was all about behaviours and leadership, not technology or social media tools (although all of those things are intertwined in so many ways). “Delighting the…

  • The reality of influence discrimination

    Do people discriminate against you because of your score or rank from an influence measurement service like Klout? A thought-provoking post by Kerry Gorgone writing in Marketing Profs argues that, yes, it happens, and offers some advice to employers and…

  • IABC raises more awareness of PR and Wikipedia

    Yesterday, the International Association of Business Communicators (IABC) published its latest edition of CW Bulletin, the monthly online supplement to CW, the association’s printed monthly magazine for members. Each edition of CW Bulletin presents articles, case studies and additional resources…

  • Apple, Samsung and pots and kettles

    Apple’s lawyers had their day in the US last week in winning the Apple vs Samsung lawsuit over infringement of Apple’s software and design patents regarding the iPhone that saw Samsung ordered to pay Apple a billion dollars in damages.…

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  • A refresher on how to write a press release

    It seemed a good idea – spend an early hour on a Bank Holiday Monday to get up-to-date with the email inbox. Catch up on those emails that I’d marked to give attention to when I had time. After going…