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Category: Reputation

  • An easier view on influence analysis with Kred Story

    Things are heating up in the social influence measurement space with yesterday’s re-launch of Kred as Kred Story. Kred is one of three companies I see as the primary ones that, broadly, offer measurement and analytics services in the emerging…

  • Will Klout ever let you go?

    In November 2011, I quit Klout. Totally and completely. Not only did I close the account, but also I cancelled permissions to allow Klout to connect to each of the online social places to which I’d previously given it permission.…

  • Salute the Olympic spirit

    So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two…

  • Olympic benefits for corporate reputations

    The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by…

  • Drawing a line on ethics in PR

    Like all professions, public relations has codes of ethics that describe behaviours to guide those who practice the profession to differentiate what’s right and wrong in how they do that. A simplistic view, perhaps, but not far off a base…